Marketing Team

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People

Team members

Mission

Make PostHog a hub for product engineers to learn and collaborate

Q3 2023 Goals

  • Objective:

    • Become an authority and vital resource on building successful products.
  • Goals:

    • Nail Twitter for content distribution (Owner: Andy)
    • Make PostHog for Startups the default choice for technical founders (Owner: Joe)
    • Scale the newsletter to thousands of engaged subscribers (Owner: Andy)
    • Create a hub of non-PostHog product engineering content (Owner: Ian)
    • Ship printed PMF guide with a distribution plan (Owner: Lottie)
    • Improve the docs and tutorials (Owner: Lior)
  • Rationale:

    • Previously we've set metric-centric goals. This made sense when business-as-usual work drove growth easily, but we feel marketing and content needs to become more mission driven to drive long-term bottom-up growth. We still monitor several metrics, but we treat them as indicators of progress rather than discrete goals.

    • Our gut instinct is that, while community is a very hard problem to solve, getting it right might be the thing that unlocks our next surge in growth. An engaged and happpy community is a stimulant for word-of-mouth growth. The longer we wait, the harder it'll be to make it work. Community is not a monolith – it includes all sorts of dimensions, including social, content, and direct engagement via Slack, the website etc.

    • Paid ads fall under business-as-usual. We're working towards making paid ad spend as lean as possible, so we can divert budget to other more leveraged activities.

    • Some of our goals are long term – i.e. we don't expect to "complete" all them in Q3, but progress them as effectively as possible, and continue on into the future.

  • Output metrics we care about

    • New org signups
    • Website unique users
    • ICP signups
    • Organic SEO users
    • Newsletter signups
  • Anti-goals

    • TikTok
    • Podcasts
    • Going deep on YouTube
    • Solving support

Slack channel

#team-marketing

What we're building

Check out the company roadmap to see what we're working on next!

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