Product analytics installation

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Product analytics enable you to gather and analyze data about how users interact with your product.

To start, install PostHog in the app you want to collect data in.

Tip: Even if you have multiple customer-facing products (e.g., a marketing website + iOS app + web app), it's best to have them share the same project. This enables you to track the user across their journey across different platforms. See organizations & projects docs for more.

Option 1: Add JavaScript snippet to your HTML Recommended

This is the simplest way to get PostHog up and running on your website, and only takes a few minutes to set-up.

Add to your website & app

Paste this snippet within the <head> tags of your website - ideally just inside the closing </head> tag - on all pages that you wish to track.

HTML
<script>
!function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.async=!0,p.src=s.api_host+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="capture identify alias people.set people.set_once set_config register register_once unregister opt_out_capturing has_opted_out_capturing opt_in_capturing reset isFeatureEnabled onFeatureFlags getFeatureFlag getFeatureFlagPayload reloadFeatureFlags group updateEarlyAccessFeatureEnrollment getEarlyAccessFeatures getActiveMatchingSurveys getSurveys".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);
posthog.init('<ph_project_api_key>', {api_host: '<ph_instance_address>'})
</script>

Be sure to replace <ph_project_api_key> and <ph_instance_address> with your project's values. (You can find the snippet pre-filled with this data in the PostHog app under Project / Settings. (Quick links if you use PostHog Cloud US or PostHog Cloud EU)

What this code does

After adding the snippet to your website, it will automatically start to:

Option 2: Install via package manager

yarn add posthog-js

And then include it in your files:

Web
import posthog from 'posthog-js'
posthog.init('<ph_project_api_key>', { api_host: '<ph_instance_address>' })

If you don't want to send a bunch of test data while you're developing, you could do the following:

Web
if (!window.location.host.includes('127.0.0.1') && !window.location.host.includes('localhost')) {
posthog.init('<ph_project_api_key>', { api_host: '<ph_instance_address>' })
}

If you're using React or Next.js, checkout our React SDK or Next.js integration.

Questions?

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